Aug 16, 2019

Do Social Media Algorithms Determine Your Day ?

Algorithms determine how we experience information today. The social media targeting algorithms decide which ads we see. Social media content delivery algorithms determine what what content would appear in our news feeds and what would be is hidden. This gives technology companies a huge degree of power over our public discourse. We have little understanding of how these algorithms work and how they are affecting our information consumption.


It is important to seek better understanding of how these algorithms curate content.

A controlled experiment done in Argentina, created six identical profiles following the same news sources on Facebook and observed which stories each profile received.

Findings
Large gaps between the number of stories published and seen by the profiles: Our profiles were shown an average of one out six posts from across all the pages that they were following.

There was no exposure to certain types of stories: When algorithms curate content, critical social and political posts may not be shown to users.  Users with the exact same profile details, following the same news sites, were not exposed to the same set of stories.

We envision this report as a first step toward these ends, allowing the general public to better understand how platform algorithms work. In doing so, we hope to trigger a conversation regarding the roles that online users, governments and platforms have in defining the values embedded in algorithms.
Niranjan Meegammana
HR Researcher & Technologist
Digital Human Rights

As we growing our dependency digital platforms for information, the control they have over the public discourse is becoming a greater liability to our social and political systems. We must work to ensure people who use these platforms have more control over their information diets.

https://webfoundation.org/research/the-invisible-curation-of-content-facebooks-news-feed-and-our-information-diets/

Niranjan Meegammana
HR Researcher & Technologist
Digital Human Rights

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